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Watch how Adam Reed, Creative Director of Percy and Reed achieves this Slick to Dry style that he created for the House of Holland SS14 Collection, using the BaByliss PRO Titanium Expression Large Conical Wand. The wet to dry texture with a beautiful, modern wave through the back of the hair creates a wearable but distinct style. From international runways, fashion shoots and red carpets around the globe, when it comes to perfectly styled hair BaByliss PRO remains the choice of the world's best hairdressers. Our creative vision and product development expertise, pioneer dynamic product innovations that translate the latest catwalk trends through hair. We believe the philosophy of creativity, individuality and innovation is fundamental to our success as a true professional brand; inspiring stylists and consumers around the globe.